51
smart switch
Worth a lookShows beatable incumbent ratings (4.0★), but a small market ($36K/yr) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great108.87avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$44.03avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Price range
Great$6.44–$110.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Returns
Okay3.6%return rate — above 5% kills the launch gate
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$36K$36K/yr · 102K searches