48
reading light
Skip itA small market ($75K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$36.75avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great$6.38–$63.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad10,170.06avg incumbent reviews — the moat a new listing must climb
Market size
Bad$75K$75K/yr · 35K searches