44
emergency light
Skip itSoft demand (-40.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$79.76avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Okay2,145.7avg incumbent reviews — the moat a new listing must climb
Price range
Okay$9.91–$278.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$45K$45K/yr · 75K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-40.3%90-day search growth — must beat 0% to launch