50
door hanger
Worth a lookShows a sweet-spot price point ($34.30 avg), but a small market ($40K/yr) keeps it on the watch list.
Avg price
Incredible$34.30avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great$2.91–$52.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good1,426.38avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Market size
Bad$40K$40K/yr · 39K searches