40
candle warmer
Skip itSoft demand (-45.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Good$103.42avg listing price — sweet spot $15–$100
Review moat
Good732.44avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Okay$49.48–$194.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$43K$43K/yr · 39K searches
Growth
Bad-45.4%90-day search growth — must beat 0% to launch