50
uv light
Worth a lookShows a sweet-spot price point ($71.41 avg), but a small market ($46K/yr) keeps it on the watch list.
Avg price
Great$71.41avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Growth
Good+20.6%90-day search growth — must beat 0% to launch
Price range
Okay$7.27–$258.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,174.85avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$46K$46K/yr · 37K searches
Signals High Price