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thermal brush
Skip itSoft demand (-52.8% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good$140.87avg listing price — sweet spot $15–$100
Returns
Okay3.0%return rate — above 5% kills the launch gate
Review moat
Okay2,033.36avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$136K$136K/yr · 39K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Price range
Bad$54.56–$264.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-52.8%90-day search growth — must beat 0% to launch
Signals High Price