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50

silicone body scrubber

Worth a look

Shows low returns (1.0%), but soft demand (-1.6% this quarter) keeps it on the watch list.

Market size 25Growth 24Conversion 41Competition 48Returns 95Price range 91Avg price 95Brand share 39Review moat 45Quality gap 70

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$28.02

avg listing price — sweet spot $15–$100

Price range

Great$11.32–$79.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,024.76

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Market size

Bad$99K

$99K/yr · 109K searches

Growth

Bad-1.6%

90-day search growth — must beat 0% to launch

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