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roberto cavalli perfume
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good619.24avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$205.45avg listing price — sweet spot $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad$73K$73K/yr · 47K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-37.9%90-day search growth — must beat 0% to launch
Price range
Bad$70.53–$1064.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price