45
perfume refill bottle
Skip itA small market ($56K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$23.53avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great$2.24–$58.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay2,576.76avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Market size
Bad$56K$56K/yr · 112K searches