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perfume oil
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$41.99avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great35%top-5 click share — an open shelf
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good1,015.94avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.05–$194.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$81K$81K/yr · 224K searches
Growth
Bad-15.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand