40
nad
Skip itPrices mostly outside the sweet spot ($55.08–$383.40) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Good$131.20avg listing price — sweet spot $15–$100
Market size
Good$298K$298K/yr · 88K searches
Review moat
Okay1,558.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-17.8%90-day search growth — must beat 0% to launch
Price range
Bad$55.08–$383.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price