48
makeup bag
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$660K$660K/yr · 441K searches
Avg price
Good$164.45avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay1,540.77avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Price range
Bad$17.99–$521.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals High Price