51
lux hand wash
Worth a lookShows low returns (1.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good732.07avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.06avg listing price — sweet spot $15–$100
Price range
Okay$2.17–$27.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$232K$232K/yr · 278K searches
Growth
Okay+10.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand