45
korean skincare
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$85.00avg listing price — sweet spot $15–$100
Market size
Good$809K$809K/yr · 377K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$29.39–$232.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,417.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Price