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gua sha

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A small market ($62K/yr) — this niche doesn't clear our bar today.

Market size 15Growth 30Conversion 52Competition 34Returns 83Price range 88Avg price 95Brand share 27Review moat 23Quality gap 76

Avg price

Incredible$26.01

avg listing price — sweet spot $15–$100

Price range

Great$8.62–$84.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+4.3%

90-day search growth — must beat 0% to launch

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Bad7,022.44

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$62K

$62K/yr · 55K searches

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