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eyeshadow palette
Worth a lookShows a sweet-spot price point ($59.46 avg), but weak search conversion (0.4%) keeps it on the watch list.
Avg price
Great$59.46avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good$7.81–$152.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,113.22avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Market size
Bad$60K$60K/yr · 289K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale