50
eye patch
Worth a lookShows low returns (1.2%), but weak search conversion (1.5%) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$57.08avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$11.28–$136.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,317.48avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Market size
Okay$126K$126K/yr · 145K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Signals High Price