39
dry shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$24.51avg listing price — sweet spot $15–$100
Price range
Incredible$16.36–$32.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Review moat
Bad17,352.82avg incumbent reviews — the moat a new listing must climb
Market size
Bad$69K$69K/yr · 74K searches
Brand share
Bad100%top-5 brand share — brand-locked demand