50
cigar
Worth a lookShows low returns (1.4%), but prices mostly outside the sweet spot ($18.11–$1745.91) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,150.67avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Good$280K$280K/yr · 85K searches
Growth
Okay+7.7%90-day search growth — must beat 0% to launch
Avg price
Bad$358.53avg listing price — sweet spot $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$18.11–$1745.91cheapest to priciest tracked listing — scored on the share inside $15–$100