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castor oil
Skip itSoft demand (-16.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$46.00avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Good$6.58–$122.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Okay$219K$219K/yr · 159K searches
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad12,435.79avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Signals Low Review Barrier