41
bonnet
Skip itSoft demand (-7.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$52.97avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$14.53–$155.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$112K$112K/yr · 78K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Review moat
Bad5,009.44avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand