48
beard brush
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Avg price
Great$47.05avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Good810.43avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.11–$225.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.8%90-day search growth — must beat 0% to launch
Market size
Bad$50K$50K/yr · 40K searches
Signals Low Review Barrier