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diapers size 6
Launch itA $1.1M/yr market growing +13.6% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great263.7avg incumbent reviews — the moat a new listing must climb
Avg price
Great$76.73avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 225K searches
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Okay$27.79–$195.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price