64
diapers size 5
Launch itA $1.9M/yr market growing +30.2% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Great$1.9M$1.9M/yr · 288K searches
Avg price
Great$73.66avg listing price — sweet spot $15–$100
Review moat
Great334.38avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+30.2%90-day search growth — must beat 0% to launch
Price range
Okay$32.77–$195.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Bad100%top-5 brand share — brand-locked demand