59
diapers size 4
Launch itA $1.4M/yr market growing +24.0% this quarter with returns at 1.2% — clears our launch bar.
Returns
Great1.2%return rate — above 5% kills the launch gate
Market size
Great$1.4M$1.4M/yr · 215K searches
Review moat
Great372.54avg incumbent reviews — the moat a new listing must climb
Avg price
Great$82.57avg listing price — sweet spot $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+24.0%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Price range
Okay$44.77–$215.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price