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changing pad
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great398avg incumbent reviews — the moat a new listing must climb
Avg price
Great$92.99avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Okay+17.7%90-day search growth — must beat 0% to launch
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$208K$208K/yr · 69K searches
Price range
Bad$26.66–$448.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price