56
baby lotion
Worth a lookShows a sweet-spot price point ($25.76 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$25.76avg listing price — sweet spot $15–$100
Returns
Great1.0%return rate — above 5% kills the launch gate
Price range
Great$4.94–$107.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$268K$268K/yr · 242K searches
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Review moat
Bad5,424.61avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand