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baby carrier
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Avg price
Good$121.56avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay$135K$135K/yr · 89K searches
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Review moat
Bad5,154.7avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.9%return rate — above 5% kills the launch gate
Price range
Bad$39.47–$358.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale