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heated blanket
Skip itSoft demand (-60.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Avg price
Good$148.43avg listing price — sweet spot $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay$197K$197K/yr · 34K searches
Review moat
Bad4,515.5avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.1%return rate — above 5% kills the launch gate
Price range
Okay$40.62–$280.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-60.3%90-day search growth — must beat 0% to launch