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51

car shampoo

Worth a look

Shows low returns (0.6%), but soft demand (-16.8% this quarter) keeps it on the watch list.

Market size 40Growth 17Conversion 62Competition 36Returns 97Price range 85Avg price 94Brand share 35Review moat 29Quality gap 76

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great$48.29

avg listing price — sweet spot $15–$100

Price range

Great$16.74–$111.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Market size

Okay$205K

$205K/yr · 77K searches

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,600.37

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-16.8%

90-day search growth — must beat 0% to launch

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