33
aromatic
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great274.12avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Okay$264.71avg listing price — sweet spot $15–$100
Market size
Bad$92K$92K/yr · 87K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Price range
Bad$28.60–$1105.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand