treadmill mat
Worth a lookShows a sweet-spot price point ($28.01 avg), but soft demand (-27.7% this quarter) keeps it on the watch list.
Avg price
Incredible$28.01avg listing price — sweet spot $15–$100
Price range
Incredible$16.94–$52.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$881K$881K/yr · 754K searches
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Returns
Okay3.6%return rate — above 6% kills the launch gate
Review moat
Okay2,066.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-27.7%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
19
Top-5 brand share
68%
Open market
26%
- Stepwaver19%
- HAPBEAR18%
- Amazon Basics16%
- TONINT9%
- MARCY7%
- THAILE6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HAPBEAR Treadmill Mat 55x24/68x24/79x35.5 Non-Slip Foldable Exercise Equipment Mat for Walking Pad Weight Bench Noise Reducing Shock Absorbing Floor Protector for Home Gym Carpet & Hardwood Floors
HAPBEAR$21.834.5★758 rev
Amazon Basics Treadmill Mat and Exercise Equipment Floor Protector Non-Slip Noise Reduction 2.5 Feet x 6.0 Feet Black
Amazon Basics$27.054.7★4,367 rev
Stepwaver Walking Pad Mat for Carpet Treamill Mat for Hardwood Floors High Density 1/4 Thickness Folable Floor Protection for Bike Elliptical Treadmill
Stepwaver$23.744.6★1,391 rev
Exercise Equipment Mats For Floor Treadmill Mat Foldable Treadmill Mat Walking Pad Mat For Carpet Exercise Bike Mat Under Elliptical Mat Rowing Machine Mat Mat For Tread Mill GYM Equipment Mat
TONINT$20.454.2★1,874 rev
Marcy Fitness Equipment Mat and Floor Protector for Treadmills Exercise Bikes and Accessories Mat-366 (78 x 36 x 0.25 Thickness) Black
MARCY$30.534.6★5,177 rev
Newest
by launch date
Stepwaver Walking Pad Mat for Carpet Walking Pad Mat for Hardwood Floors High Density 0.16 Thickness Folable Floor Protection for Bike Elliptical Treadmill
Stepwaver$16.9441 rev
Stepwaver Walking Pad Mat for Carpet Floor 68x24 Treamill Mat for Hardwood Floors High Density 0.2 Thickness Folable Floor Protection for Bike Elliptical Treadmill
Stepwaver$20.3019 rev
Comeyly Treadmill Mat for Carpet &Hardwood Floors 79 39.4 0.2 Thick High Density Non-Slip Fitness Equipment Mat Mat for Under Treadmills Elliptical Exercise Bikes Stationary Cycles
COMEYLY$31.0642 rev
Treadmill Mat 79 x 39 Non-Slip Walking Pad Mat for Carpet Floors & Hardwood Shock Absorbing Exercise Mat & Under Treadmill Mat for Floor Protection in Home Gym
VTORY$30.8749 rev
Fitvids Treadmill Mat for Home Gym Heavy Duty Exercise Mats for Floor Protection Equipment & Carpets 96L x 48W x 0.3Th Black
Fitvids$50.5110 rev
Trending
90-day click momentumStepwaver Walking Pad Mat for Carpet Walking Pad Mat for Hardwood Floors High Density 0.16 Thickness Folable Floor Protection for Bike Elliptical Treadmill
Stepwaver$16.944.3★
Stepwaver Walking Pad Mat for Carpet Floor 68x24 Treamill Mat for Hardwood Floors High Density 0.2 Thickness Folable Floor Protection for Bike Elliptical Treadmill
Stepwaver$20.304.5★
Comeyly Treadmill Mat for Carpet &Hardwood Floors 79 39.4 0.2 Thick High Density Non-Slip Fitness Equipment Mat Mat for Under Treadmills Elliptical Exercise Bikes Stationary Cycles
COMEYLY$31.064.3★
Treadmill Mat 79 x 39 Non-Slip Walking Pad Mat for Carpet Floors & Hardwood Shock Absorbing Exercise Mat & Under Treadmill Mat for Floor Protection in Home Gym
VTORY$30.874.6★
SuperMats Heavy Duty Equipment Mat 12GS Made in USA Large Treadmill & Exercise Equipment Floor Protector Non-Slip Vinyl Composite Vibration Dampening Easy Clean 36 in x 90 in Black
SuperMats$52.134.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.7% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“is true to size”
“This mat is very good quality”
“As advertised”
“Best for the price”
“Durable”
“Nice thickness”
“Great cushion”
“This mat worked great”
“Easy to use”
“non slip”
What buyers complain about
“Not very thick”
“Small mat”
“Breaks quickly”
“Chemical smell”
“Very poor quality”
“Not very sturdy”
“The description is wrong and misleading”
“Not worths the cost”
“That makes them extremely uncomfortable to use”
“To thin”