squat machine
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 6% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Great$894K$894K/yr · 1.4M searches
Avg price
Good$103.33avg listing price — sweet spot $15–$100
Growth
Okay+14.8%90-day search growth — must beat 0% to launch
Review moat
Okay3,776.43avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Price range
Bad$47.11–$542.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
18
Top-5 brand share
92%
Open market
5%
- MERACH55%
- VZYTV24%
- Sunny Health & Fitness6%
- JELENS4%
- NEWBULIG3%
- OLIXIS3%
- Open — no brand owns it (2 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MERACH Deep Squat Machine for Women Adjustable Glutes Trainer Machine Core & Leg Exercise Push Up Board Workout Equipment at Home Gym(Black)
MERACH$69.514.3★1,337 rev
VZYTV Deep Squat Machine Adjustable Glutes Trainer Machine Core & Abs for Low Impact Lower Body Workouts Home Gym Push-Up Exercises Easy to Assemble 350Lbs Weight Capacity
VZYTV$68.973.8★117 rev
MERACH Upgrade Deep Squat Machine for Overweight Dual Spring Assist& 350LB Weight Capacity Glute Trainer Machine Easy Setup & Leg Home Workout Machine
MERACH$82.854.3★1,337 rev
MERACH Deep Squat Machine for Women Adjustable Glutes Trainer Machine Core & Leg Exercise Push Up Workout Equipment at Home Gym(Blue)
MERACH$80.804.3★1,337 rev
Sunny Health & Fitness Smart Upright Row-N-Ride Exerciser Squat Assist Trainer for Glutes Workout with Adjustable Resistance Easy Setup & Foldable Glute & Leg Exercise Machine- NO. 077S
Sunny Health & Fitness$86.264.5★44,222 rev
Newest
by launch date
NEWBULIG Deep Squat Machine All-in-One Exercise Equipment for Home Gym Adjustable Squat Machine for Glutes & Legs Easy to Assemble 32.9x22.4x36.6 in 300 lbs Weight Capacity Black & Red
NEWBULIG$47.1124 rev
OLIXIS Deep Squat Machine All-in-One Exercise Equipment for Home Gym Adjustable Squat Machine for Glutes & Legs Easy to Assemble 32.9x22.4x36.6 in 300 lbs Weight Capacity Black & Blue
OLIXIS$49.1716 rev
MERACH Upgrade Deep Squat Machine for Overweight Dual Spring Assist& 350LB Weight Capacity Glute Trainer Machine Easy Setup & Leg Home Workout Machine
MERACH$82.851,337 rev
VZYTV Deep Squat Machine Adjustable Glutes Trainer Machine Core & Abs for Low Impact Lower Body Workouts Home Gym Push-Up Exercises Easy to Assemble 350Lbs Weight Capacity
VZYTV$68.97117 rev
3 Colors Deep Squat Machine for Women Adjustable Glutes Trainer Machine Core & Abs for Low Impact Lower Body Workouts Easy to Assemble Home Gym Push-Up Exercises 350Lbs Weight Capacity
HOMGIM$67.2740 rev
Trending
90-day click momentumOLIXIS Deep Squat Machine All-in-One Exercise Equipment for Home Gym Adjustable Squat Machine for Glutes & Legs Easy to Assemble 32.9x22.4x36.6 in 300 lbs Weight Capacity Black & Blue
OLIXIS$49.174.1★
NEWBULIG Deep Squat Machine All-in-One Exercise Equipment for Home Gym Adjustable Squat Machine for Glutes & Legs Easy to Assemble 32.9x22.4x36.6 in 300 lbs Weight Capacity Black & Red
NEWBULIG$47.113.8★
MERACH Upgrade Deep Squat Machine for Overweight Dual Spring Assist& 350LB Weight Capacity Glute Trainer Machine Easy Setup & Leg Home Workout Machine
MERACH$82.854.3★
JELENS Leg Press Hack Squat Machine Leg Machine for Home Gym with Linear Bearing L11 Professional Adjustable Leg Exercise Machine Lower Body Workout (Light Red L11)
JELENS$542.174.2★
MERACH Deep Squat Machine for Women Adjustable Glutes Trainer Machine Core & Leg Exercise Push Up Board Workout Equipment at Home Gym(White)
MERACH$74.314.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Gets easier as you go”
“Good workout”
“Great price”
“Great quality”
“incredibly effective little guy”
“Easy to store away”
“and adjustable”
“Works as said”
“The assembly was easy”
“The size is great”
What buyers complain about
“Assembly- absurd”
“spray paint it the build quality is so poor”
“Bruised my tailbone”
“Instructions are bad”
“Computer doesnt work”
“there are two screws that are too short”
“Just saw it cheaper”
“I had one small mfgr defect with one of the holes a bolt screws into not being properly tapped”
“Difficult to use”
“Workout effective was not there”