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soccer cones

Launch it

A $1.5M/yr market growing +13.9% this quarter with returns at 1.6% — clears our launch bar.

Market size 86Growth 42Conversion 82Competition 23Returns 84Price range 77Avg price 75Brand share 54Review moat 50Quality gap 21

Market size

Great$1.5M

$1.5M/yr · 1.1M searches

Returns

Great1.6%

return rate — above 6% kills the launch gate

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Price range

Great$7.64–$39.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.01

avg listing price — sweet spot $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,541.47

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+13.9%

90-day search growth — must beat 0% to launch

Competition

Bad73%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

17 rising

Sellers

27

Top-5 brand share

73%

Open market

22%

  • FGBNM24%
  • CLEAN PIONEER22%
  • ProMidas10%
  • PXZBLG10%
  • Kwik Goal6%
  • MMOutlets5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$146K20%$292K30%$438K40%$584K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 49 weeks — +13.9% search growth over the last 90 days.
25K15KSpike '26Aug '25Oct '25Nov '25Jan '26Mar '26May '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“the quality is solid for regular use”

Value For Money17%

“Worth it”

Advertised Vs Actual Product10%

“They are exactly as pictured and described”

Exercise/Sports Suitability6%

“Great for training”

Color6%

“Vibrant bright colors”

Ease Of Use5%

“Easy to use”

Durability5%

“Durable product”

Fun/Entertainment Experience5%

“Good for the kids play”

Weight Light3%

“They are pretty lightweight”

Thickness2%

“Nice and thicker plastic”

What buyers complain about

Strength19%

“Super flimsy”

Quality-Overall10%

“the storage bag is garbage quality”

Thickness10%

“not very thick”

Size-Overall9%

“Not big as mocel”

Durability8%

“The bag is coming apart slightly”

Thin7%

“Too thin”

Color7%

“They are NOT orange”

Functionality-Overall2%

“The parachute thing didnt work so well”

Value For Money2%

“They weren't what excepted they were cheap”

Weight Light2%

“So cheap and too light”

Top return reasons

Size-Overall30%
Strength14%
Value For Money13%
Advertised Vs Actual Product6%
Quality-Overall6%
Color6%
Material Quality5%
Thin3%
Weight Light2%
Defective Material/Parts2%