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34

red short sleeve hoodie

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Soft demand (-67.9% this quarter) — this niche doesn't clear our bar today.

Market size 10Growth 0Conversion 11Competition 80Returns 17Price range 88Avg price 95Brand share 34Review moat 24Quality gap 42

Avg price

Incredible$37.33

avg listing price — sweet spot $15–$100

Price range

Great$9.82–$71.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great35%

top-5 click share — an open shelf

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,906.72

avg incumbent reviews — the moat a new listing must climb

Returns

Bad7.9%

return rate — above 6% kills the launch gate

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$42K

$42K/yr · 129K searches

Growth

Bad-67.9%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

18 rising

Sellers

117

Top-5 brand share

84%

Open market

14%

  • Nike67%
  • KLIEGOU7%
  • MAGCOMSEN5%
  • Pullonsy3%
  • TUAOVA2%
  • Hanes2%
  • Open — no brand owns it (12 brands, 14%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$3K12%$5K16%$7K101001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 50 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 31 weeks — -67.9% search growth over the last 90 days.
7K5KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“The product is very good, good quality, and arrived on time”

Size-Overall15%

“Great fit”

Soft Feel11%

“Super soft”

Color8%

“Great color”

Comfort-Overall8%

“Very Comfortable”

Value For Money5%

“Excellent value”

Gifting Purpose4%

“Great gift”

Warmth3%

“This hoodie is very warm”

Thickness2%

“Its the perfect blend of thickness”

Shape/Style2%

“a good style”

What buyers complain about

Size-Overall36%

“Too big”

Color17%

“just wish they sent the right color”

Material Quality5%

“Cheap material”

Machine Wash Suitability3%

“Does not hold color in wash”

Quality-Overall3%

“item is rather cheap”

Value For Money1%

“Nike is expensive bc you get what you pay for”

Strap/String Quality1%

“I don't like the strings that come on hoodies so I always cut one end off”

Thickness1%

“not thick like a sweatshirt”

Top return reasons

Size-Overall59%
Color8%
Material Quality5%
Length4%
Advertised Vs Actual Product3%
Waist Fit2%
Chest Fit2%
Sleeve Fit2%
Quality-Overall2%
Thin2%