pivot pad
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Avg price
Great$50.24avg listing price — sweet spot $15–$100
Price range
Great$24.03–$114.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 6% kills the launch gate
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,833.11avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$19K$19K/yr · 10K searches
Competition
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
11
Top-5 brand share
94%
Open market
0%
- Plan4U44%
- ProsourceFit20%
- SEWD13%
- ABMAT11%
- Lights Mountain6%
- Powerber6%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Plan4U Hip Thrust Back Pad for Squat Rack & Olympic Barbell Bar Bench Press Back Pad Versatile Space-Saving Workout Tilt-pad for Hip Thrust Split Squat Elevated Push-ups Glute Bridge Small
Plan4U$55.544.3★110 rev
ProsourceFit Exercise Balance Pad Non-Slip Cushioned Foam Mat & Knee Pad for Fitness and Stability Training Yoga Physical Therapy 15.5x12.75 Black
ProsourceFit$24.304.8★16,937 rev
Turns Any Squat Rack into Hip Thrust Machine by SEWD Hip Thrust Bench Back Pad Fits Olympic Barbell Bar Multifunctional Workout Pad for Hip Thrust Bench Press Plank Glute Bridge and Push Ups.
SEWD$40.014.0★101 rev
ABMAT Pivot pad
ABMAT$114.574.6★22 rev
Lights Mountain Square Hip Thrust Pad for Smith Machine Extra Thick Firm Barbell Pad for Glute Bridges Non-Slip Hook & Loop Heavy Duty Support for Squats & Hip Thrusts Home Gym Equipment (Black)
Lights Mountain$28.654.2★94 rev
Newest
by launch date
Powerber Hip Thrust Bench Pad - Booty Sprout Hip Thrust Machine Pad Barbell Pad for Hip Thrust Box Glute Workout Equipment Machine Cushion Home Gym Sturdy Bar Pad for Hip Thrusts
Powerber$43.6928 rev
Plan4U Hip Thrust Back Pad for Squat Rack & Olympic Barbell Bar Bench Press Back Pad Versatile Space-Saving Workout Tilt-pad for Hip Thrust Split Squat Elevated Push-ups Glute Bridge Small
Plan4U$55.54110 rev
Plan4U Hip Thrust Back Pad for Squat Rack & Olympic Barbell Bar Tilt-pad L
Plan4U$62.31110 rev
Lights Mountain Square Hip Thrust Pad for Smith Machine Extra Thick Firm Barbell Pad for Glute Bridges Non-Slip Hook & Loop Heavy Duty Support for Squats & Hip Thrusts Home Gym Equipment (Black)
Lights Mountain$28.6594 rev
Turns Any Squat Rack into Hip Thrust Machine by SEWD Hip Thrust Bench Back Pad Fits Olympic Barbell Bar Multifunctional Workout Pad for Hip Thrust Bench Press Plank Glute Bridge and Push Ups.
SEWD$40.01101 rev
Trending
90-day click momentumProsourceFit Exercise Balance Pad Non-Slip Cushioned Foam Mat & Knee Pad for Fitness and Stability Training Yoga Physical Therapy 15.5x12.75 Black
ProsourceFit$24.304.8★
Plan4U Hip Thrust Back Pad for Squat Rack & Olympic Barbell Bar Tilt-pad L
Plan4U$62.314.3★
ProsourceFit Exercise Balance Pad Non-Slip Cushioned Foam Mat & Knee Pad for Fitness and Stability Training Yoga Physical Therapy 15.5x12.75 Purple
ProsourceFit$24.034.8★
Lights Mountain Square Hip Thrust Pad for Smith Machine Extra Thick Firm Barbell Pad for Glute Bridges Non-Slip Hook & Loop Heavy Duty Support for Squats & Hip Thrusts Home Gym Equipment (Black)
Lights Mountain$28.654.2★
Turns Any Squat Rack into Hip Thrust Machine by SEWD Hip Thrust Bench Back Pad Fits Olympic Barbell Bar Multifunctional Workout Pad for Hip Thrust Bench Press Plank Glute Bridge and Push Ups.
SEWD$40.014.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.1% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and easy to use and clean”
“CUSHION FOR THE TUSHION”
“very durable”
“Honestly this has helped me hip thrust pain free in my back”
“Great exercise/physical therapy mat”
“Good value. so far”
“comfortable”
“Works great”
“So simple and so useful”
“Fits a standard size bar”
What buyers complain about
“At first, my balance was a bit wobbly”
“The damage you see on the cover occurred after just one single use”
“I dont use it that much slides very easy”
“I cannot do the heavier weights because the pad straps ramming into my rib cage”
“as other people mentioned its to wide so it digs into your stomach”
“zipper defective”
“Not enough cushion for me”
“to hard”
“definitely not comfortable”
“It is thick and all”