peloton mat
Skip itSoft demand (-19.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$31.54avg listing price — sweet spot $15–$100
Price range
Great$14.40–$55.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Market size
Good$347K$347K/yr · 109K searches
Review moat
Okay1,579.1avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.1%return rate — above 6% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
11
Top-5 brand share
91%
Open market
4%
- Peloton36%
- Cycleclub23%
- TOBWOLF20%
- TrubliFit6%
- Crostice6%
- THAILE5%
- Open — no brand owns it (2 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cycleclub Exercise Bike Mat - 6mm Thick Under Bike Trainer Mat for Stationary Indoor Spin Bikes Hardwood Floor Carpet - Black Gym Equipment Mat
Cycleclub$30.484.7★2,851 rev
Peloton Reversible Workout Mat | 71 x 26 with 5 mm Thickness Premium Heavy-Duty Floor & Yoga Mat Tear & Scratch Resistant Black Red
Peloton$55.644.2★317 rev
Peloton Bike Mat - 72 x 36 inches with 4 mm Thickness Compatible with Peloton Exercise Bikes
Peloton$50.234.8★741 rev
TOBWOLF Upgraded Double-Sided Non-Slip Peloton Bike Mat 5MM Thick Exercise Mat Protects Hardwood & Carpet Floors Space-Saving Design Non-Slip & Noise-Free Easy to Clean
TOBWOLF$16.534.5★64 rev
TOBWOLF 2PCS Non-Slip Mat Compatible with Peloton Bike Concept 2 Rowing Machine Exercise Bicycle Mats Treadmill Pad for Carpet & Hardwood Floors Workout Mat for Bike Trainer Stationary Spin Bike
TOBWOLF$14.404.7★254 rev
Newest
by launch date
THAILE Exercise Bike Mat Compatible with Peloton Bikes 63x30 Bike Trainer Mats Mat for Indoor Stationary Spin Bikes Treadmill Walking Pad on Hardwood Floor Carpet Protector
THAILE$22.10196 rev
TOBWOLF Upgraded Double-Sided Non-Slip Peloton Bike Mat 5MM Thick Exercise Mat Protects Hardwood & Carpet Floors Space-Saving Design Non-Slip & Noise-Free Easy to Clean
TOBWOLF$16.5364 rev
TOBWOLF 2PCS Non-Slip Mat Compatible with Peloton Bike Concept 2 Rowing Machine Exercise Bicycle Mats Treadmill Pad for Carpet & Hardwood Floors Workout Mat for Bike Trainer Stationary Spin Bike
TOBWOLF$14.40254 rev
Bike Mat for Original Peloton Bike & Bike+ and Cross Training Bike & Bike+ Exercise Bike Mat Indoor Cycling Floor Mat Waterproof Under Equipment Mat - Accessories for Peloton
TrubliFit$43.3684 rev
Treadmill Mat Bike Mat Stationary Bike Mat Foldable Treadmill Mat for Hardwood Floors and Carpet.for Exercise Bike Exercise Equipment Indoor Cycles Rowing Elliptical
Shouken$20.97706 rev
Trending
90-day click momentumTOBWOLF Upgraded Double-Sided Non-Slip Peloton Bike Mat 5MM Thick Exercise Mat Protects Hardwood & Carpet Floors Space-Saving Design Non-Slip & Noise-Free Easy to Clean
TOBWOLF$16.534.5★
Bike Mat for Original Peloton Bike & Bike+ and Cross Training Bike & Bike+ Exercise Bike Mat Indoor Cycling Floor Mat Waterproof Under Equipment Mat - Accessories for Peloton
TrubliFit$43.364.6★
CyclingDeal Bike Trainer Floor Mat - Compatible with Indoor Exercise Stationary Bike Treadmill Elliptical Waterproof Gym Flooring Equipment - Indoor Cycle Stepper - Soft 30 x 60 (76 x 153cm)
CyclingDeal$29.674.8★
Peloton Reversible Workout Mat | 71 x 26 with 5 mm Thickness Premium Heavy-Duty Floor & Yoga Mat Tear & Scratch Resistant Black Red
Peloton$55.644.2★
THAILE Exercise Bike Mat Compatible with Peloton Bikes 63x30 Bike Trainer Mats Mat for Indoor Stationary Spin Bikes Treadmill Walking Pad on Hardwood Floor Carpet Protector
THAILE$22.104.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.0% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent mat”
“Good fit”
“As advertised”
“Its good value for the money”
“Great thickness”
“Functional”
“Very durable”
“It actually wipes clean which is nice because they can collect dust”
“Its a good size mat very adorable”
“Does not slip”
What buyers complain about
“The mat is thin”
“it is very small”
“The product has been cheapened”
“wont lay flat”
“Yeah, it costs more,”
“You did receive the return the mat that was not really a red color”
“Idk I thought it would be harder to assemble”
“A little thin”
“Not what it says it is”
“My Mat smells horrible”