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gym mat

Launch it62/100

gym mat clears our launch bar: a $2.5M/yr market growing +138.3% with returns at 2.3%.

Market/yr

$2.5M

Growth (1y)

+138.3%

Products

39

Brands

22

was 18 a year ago

Sellers

28

Price range

$13.58–$182.15

Returns

2.3%

Rating

4.6★

62/100

Launch it

Scored 62/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
52
×0.30
Growth
69
×0.30
Competition
70
×0.20
Quality gap
33
×0.10
Returns
82
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +138.3% year over year.
83K42KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.4×

Competition

19%GymCope
  • GymCope19%
  • Haulcove15%
  • ProsourceFit13%
  • HAPBEAR7%
  • Retrospec5%
  • BeMaxx5%
  • Other (16 brands)35%

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them. 22 brands and 28 sellers compete here.

Brands

22 rising

was 18 a year ago

Sellers

28

Top 5 brand share

60%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 39 tracked products in this niche.

Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black

Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black

Haulcove

$22.324.3★766 reviews

GymCope Large Exercise Mat for Home Workout 12x6/10x6/9x6/8x6/7x5/6x4 (7mm) Extra Thick Workout Mat High-Density Gym Mat for Cardio Jump Rope MMA Weights (Shoe-Friendly)

GymCope Large Exercise Mat for Home Workout 12x6/10x6/9x6/8x6/7x5/6x4 (7mm) Extra Thick Workout Mat High-Density Gym Mat for Cardio Jump Rope MMA Weights (Shoe-Friendly)

GymCope

$78.694.6★718 reviews

ProsourceFit Exercise Puzzle Mat -inch EVA Interlocking Foam Floor Tiles for Home Gym Workout Equipment Kids Play Areas Black 48 SQ FT - 12 Tiles

ProsourceFit Exercise Puzzle Mat -inch EVA Interlocking Foam Floor Tiles for Home Gym Workout Equipment Kids Play Areas Black 48 SQ FT - 12 Tiles

ProsourceFit

$49.074.6★60,486 reviews

GymCope Extra Large Exercise Mat 10x6/9x6/8x6/7x5/6x4(8mm) Thick Workout Mat for Home Gym & Garage Flooring Shoe-Friendly High-Density MMA HIIT Weight Lifting Cardio&Strength

GymCope Extra Large Exercise Mat 10x6/9x6/8x6/7x5/6x4(8mm) Thick Workout Mat for Home Gym & Garage Flooring Shoe-Friendly High-Density MMA HIIT Weight Lifting Cardio&Strength

GymCope

$77.124.6★281 reviews

bemaxx Gym Mats Set - 18 pcs EVA Interlocking Foam Floor Tiles (12.6x12.6x0.4) 18sqft Protective Gym Flooring Sports Home Workout Exercise Mats Puzzle Garage Fitness Play-Room Pool Treadmill Bike

bemaxx Gym Mats Set - 18 pcs EVA Interlocking Foam Floor Tiles (12.6x12.6x0.4) 18sqft Protective Gym Flooring Sports Home Workout Exercise Mats Puzzle Garage Fitness Play-Room Pool Treadmill Bike

BeMaxx

$29.054.4★21,635 reviews

Retrospec Solana Yoga Mat 1 Thick w/Nylon Strap for Men & Women - Non Slip Exercise Mat for Home Yoga Pilates Stretching Floor & Fitness Workouts - Black

Retrospec Solana Yoga Mat 1 Thick w/Nylon Strap for Men & Women - Non Slip Exercise Mat for Home Yoga Pilates Stretching Floor & Fitness Workouts - Black

Retrospec

$38.944.5★14,558 reviews

Amazon Basics 1/2 Inch Extra Thick Exercise Yoga Mat with Carrying Strap for Home Workouts and Fitness 74 x 24 Black

Amazon Basics 1/2 Inch Extra Thick Exercise Yoga Mat with Carrying Strap for Home Workouts and Fitness 74 x 24 Black

Amazon Basics

$20.544.6★69,390 reviews

HAPBEAR Large Yoga Mat - 72x36x6mm (1/4 inch) Extra Wide Non-Slip Exercise Mat for Home Workout Yoga Pilates & Stretching Durable Includes Carry Bag

HAPBEAR Large Yoga Mat - 72x36x6mm (1/4 inch) Extra Wide Non-Slip Exercise Mat for Home Workout Yoga Pilates & Stretching Durable Includes Carry Bag

HAPBEAR

$39.964.6★491 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Good quality mat”

Thickness8%

“Comfortable level of thickness”

Comfort-Overall7%

“It is comfortable”

Value For Money7%

“Fair price”

Exercise/Sports Suitability6%

“Very comfortable to exercise on”

Cushion6%

“provides a good amount of cushion”

Durability6%

“durable material”

Size-Overall5%

“Fits Perfectly”

Advertised Vs Actual Product4%

“As described”

Soft Feel3%

“Its soft”

What buyers complain about

Thickness9%

“It's thick”

Grip8%

“it doesnt grip the floor well so I was sliding a lot”

Size-Overall7%

“They are small”

Smell6%

“weird smell”

Durability6%

“they already ripped”

Quality-Overall6%

“Inconsistent Quality”

Strap/String Quality4%

“Missing strap”

Value For Money3%

“Cheaper product for sure”

Advertised Vs Actual Product3%

“False advertisement”

Stretchability/Expandability/Elasticity2%

“Stretches too much”

Top return reasons

  • Size-Overall30%
  • Thickness14%
  • Thin7%
  • Value For Money7%
  • Advertised Vs Actual Product5%
  • Grip4%
  • Material Quality3%
  • Quality-Overall3%
  • Smell2%
  • Color2%

Data scraped July 10, 2026 · Marketplace baseline: 4.4★ avg rating · $22.81 median price · 2.3% median returns across 15,511 tracked niches.