foam board
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$21.00avg listing price — sweet spot $15–$100
Price range
Great$9.42–$35.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$666K$666K/yr · 1.3M searches
Returns
Good2.4%return rate — above 6% kills the launch gate
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,641.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
9
Top-5 brand share
100%
Open market
0%
- ProsourceFit71%
- BENECREAT11%
- EPHECH8%
- AYAYGD6%
- AIKUPNEY4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ProsourceFit Exercise Balance Pad Non-Slip Cushioned Foam Mat & Knee Pad for Fitness and Stability Training Yoga Physical Therapy 15.5x12.75 Blue
ProsourceFit$23.654.8★16,908 rev
BENECREAT 5 Sheets 3mm White Foam Boards 11.8x7.8inch Rectangle Foam PVC Sheet Poster Board Mount Board for Mounting Crafts Modelling Art Display School Projects
BENECREAT$9.424.4★522 rev
20 Pack White Foam Board 12 x 16.5 3/16 Thickness Foam Core Baking Board for Projects A3 Polystyrene Mat Board Poster Foam Board Sheets for Art Crafts Presentation Wedding School Projects
EPHECH$19.594.4★336 rev
15 Pack White Foam Board for Projects 12 x 16.5Inch Foam Core Baking Board Mat Board Center 3/16Inch Thick Polystyrene Foam Sheet for School Presentation Signage & Art Crafting
AYAYGD$16.874.6★196 rev
3 Pack White Foam Board 24x36 0.23 Thick Foam Core Board for Projects White Poster Board for Painting Displaying and Craft Projects
AIKUPNEY$35.454.7★246 rev
Newest
by launch date3 Pack White Foam Board 24x36 0.23 Thick Foam Core Board for Projects White Poster Board for Painting Displaying and Craft Projects
AIKUPNEY$35.45246 rev
15 Pack White Foam Board for Projects 12 x 16.5Inch Foam Core Baking Board Mat Board Center 3/16Inch Thick Polystyrene Foam Sheet for School Presentation Signage & Art Crafting
AYAYGD$16.87196 rev
20 Pack White Foam Board 12 x 16.5 3/16 Thickness Foam Core Baking Board for Projects A3 Polystyrene Mat Board Poster Foam Board Sheets for Art Crafts Presentation Wedding School Projects
EPHECH$19.59336 rev
BENECREAT 5 Sheets 3mm White Foam Boards 11.8x7.8inch Rectangle Foam PVC Sheet Poster Board Mount Board for Mounting Crafts Modelling Art Display School Projects
BENECREAT$9.42522 rev
ProsourceFit Exercise Balance Pad Non-Slip Cushioned Foam Mat & Knee Pad for Fitness and Stability Training Yoga Physical Therapy 15.5x12.75 Blue
ProsourceFit$23.6516,908 rev
Trending
90-day click momentumProsourceFit Exercise Balance Pad Non-Slip Cushioned Foam Mat & Knee Pad for Fitness and Stability Training Yoga Physical Therapy 15.5x12.75 Blue
ProsourceFit$23.654.8★
15 Pack White Foam Board for Projects 12 x 16.5Inch Foam Core Baking Board Mat Board Center 3/16Inch Thick Polystyrene Foam Sheet for School Presentation Signage & Art Crafting
AYAYGD$16.874.6★
20 Pack White Foam Board 12 x 16.5 3/16 Thickness Foam Core Baking Board for Projects A3 Polystyrene Mat Board Poster Foam Board Sheets for Art Crafts Presentation Wedding School Projects
EPHECH$19.594.4★
3 Pack White Foam Board 24x36 0.23 Thick Foam Core Board for Projects White Poster Board for Painting Displaying and Craft Projects
AIKUPNEY$35.454.7★
BENECREAT 5 Sheets 3mm White Foam Boards 11.8x7.8inch Rectangle Foam PVC Sheet Poster Board Mount Board for Mounting Crafts Modelling Art Display School Projects
BENECREAT$9.424.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good for balance”
“it seems well made”
“Just as described”
“Good thickness”
“Wonderful cushion”
“Affordable”
“Durable, good value”
“Great size”
“Perfect material for building anything”
“Sturdy and soft”
What buyers complain about
“The title is both deceptive and accurate”
“I just wish there was a way to peel off the paper backing so I can carve it”
“Thick”
“I've struggled to find low priced”
“Easy to Break”
“When the foam boards arrived they were dented the corners were bent- couldn't return as I need them right away - disappointed”
“Not really 12 x 16.5”
“won't travel well”
“Little lighter than I expected”
“edges are not perfect”