foam
Worth a lookShows a sweet-spot price point ($24.72 avg), but strong incumbent ratings (4.6★) keeps it on the watch list.
Avg price
Incredible$24.72avg listing price — sweet spot $15–$100
Market size
Great$1.6M$1.6M/yr · 2.8M searches
Price range
Great$6.41–$53.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 6% kills the launch gate
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Review moat
Bad4,247.05avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
17
Top-5 brand share
77%
Open market
20%
- ProsourceFit36%
- GoTo Foam18%
- FOAMYFOAM13%
- YIENFBEV5%
- MEARCOOH5%
- Coaseb4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ProsourceFit Exercise Balance Pad Non-Slip Cushioned Foam Mat & Knee Pad for Fitness and Stability Training Yoga Physical Therapy 15.5x12.75 Blue
ProsourceFit$23.654.8★16,908 rev
GoTo Foam 1 Height x 24 Width x 72 Length 44ILD (Firm) Upholstery Cushion Made in USA
GoTo Foam$19.944.6★16,641 rev
GoTo Foam 2 Height x 24 Width x 72 Length 43ILD (Firm) Upholstery Cushion Made in USA
GoTo Foam$26.654.6★16,641 rev
FOAMYFOAM High Density 1 inch Thick 24 inch Wide 72 inch Long Upholstery Foam Cushion Replacement
FOAMYFOAM$19.944.6★426 rev
ProsourceFit Exercise Balance Pad Non-Slip Cushioned Foam Mat & Knee Pad for Fitness and Stability Training Yoga Physical Therapy 15.5x12.75 Black
ProsourceFit$24.354.8★16,908 rev
Newest
by launch date
Polyurethane Foam Padding 4 PCS 16 x 12 x 0.5 Inch Black Soft Cuttable Packing Foam Inserts for Cases Furniture Automotive and Packaging
FENYUAN$14.91104 rev
SmartFoam HD Custom Cut Foam for Mattresses & Cushions High Density Upholstery Foam for DIY Projects Beds & Sofas Premium Free Choice of Comfort Levels (Medium or Firm)
SmartFoam$45.4169 rev
Professional Balance Pad Nonslip Foam Exercise Balance Pad Cushion for Physical Therapy Foam Balance Mat for Exercise Yoga Fitness Stability Training and Stretching (Blue 15.7 * 13.0 * 2in)
Hshbxd$21.9781 rev
FoamTouch High Density Upholstery Foam (1 x 24 x 72) 1.79LB Density-45LB ILD Made in USA Ideal for Couch Cusions Chair Cushions Bench Cushions and Varity of Upholstery Projects
FoamTouch$20.20371 rev
Black Polyurethane Foam Inserts for Cases 2 Pcs 16 x 12 x 1 Inch Cuttable Packing Padding for Tool Box Camera Crafts and Storage
YIENFBEV$14.40413 rev
Trending
90-day click momentumProfessional Balance Pad Nonslip Foam Exercise Balance Pad Cushion for Physical Therapy Foam Balance Mat for Exercise Yoga Fitness Stability Training and Stretching (Blue 15.7 * 13.0 * 2in)
Hshbxd$21.974.8★
Polyurethane Foam Padding 4 PCS 16 x 12 x 0.5 Inch Black Soft Cuttable Packing Foam Inserts for Cases Furniture Automotive and Packaging
FENYUAN$14.914.5★
AK Trading CO. AK-Trading Upholstery High Density 4 Height x 24 Width x 72 Length-Home or Commercial Use Seat Replacement Cushion-Made in USA Foam (FOAM-HD-4x24x72)
AK TRADING CO.$45.574.6★
ProsourceFit Exercise Balance Pad Non-Slip Cushioned Foam Mat & Knee Pad for Fitness and Stability Training Yoga Physical Therapy 15.5x12.75 Blue
ProsourceFit$23.654.8★
ProsourceFit Exercise Balance Pad Non-Slip Cushioned Foam Mat & Knee Pad for Fitness and Stability Training Yoga Physical Therapy 15.5x12.75 Black
ProsourceFit$24.354.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good density and quality”
“Exactly as described”
“Fit like a charm”
“Excellent cushion foam”
“Great cushion”
“Very comfortable”
“Great value for the price”
“Good for balance”
“Nice thickness”
“feels durable”
What buyers complain about
“It is not 2 inch thick”
“Too small”
“too expensive”
“already getting pretty uncomfortable from flattened cushions”
“Not As Advertised”
“Extremely difficult to cut”
“Edges didn't fully expand”
“Expensive garbage”
“It is hard”
“At first, my balance was a bit wobbly”