Skip to content
36

feid

Skip it

A small market ($13K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 46Conversion 8Competition 29Returns 32Price range 67Avg price 87Brand share 62Review moat 31Quality gap 52

Avg price

Great$19.88

avg listing price — sweet spot $15–$100

Price range

Good$4.49–$36.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+16.4%

90-day search growth — must beat 0% to launch

Returns

Okay5.2%

return rate — above 6% kills the launch gate

Review moat

Okay3,383

avg incumbent reviews — the moat a new listing must climb

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$13K

$13K/yr · 105K searches

Competition

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

48

Top-5 brand share

68%

Open market

28%

  • Nitrogen40%
  • Blulu11%
  • KEEPSHOWING7%
  • LEGNOVAULT6%
  • Streetwear De Medellin Colombia. Click for more4%
  • ZAFUL4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$2K30%$4K45%$6K60%$8K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 15 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.4% search growth over the last 90 days.
13K8KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Dec · busiest ÷ quietest = 3.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Great cheap sunglasses that continue to work”

Value For Money20%

“Worth the money”

Size-Overall18%

“Not too tight”

Comfort-Overall8%

“Very comfy”

Material Quality7%

“Comfort colors brand type of material”

Advertised Vs Actual Product5%

“As advertised”

Strength4%

“Solid sunglasses that arent flimsy”

Color3%

“I want to buy more in other colors”

Shape/Style2%

“Super cute, classy hat for the pool or beach”

Soft Feel2%

“Soft and flexible”

What buyers complain about

Size-Overall38%

“Too tight”

Durability18%

“Broke again”

Quality-Overall4%

“inferior product”

Allergies3%

“All plastic no good for my nose have red spot on my skin”

Strength3%

“Flimsy plastic”

Color3%

“Not dark enough which I specifically searched for”

Comfort-Overall3%

“not necessarily the most comfortable”

Hard Feel3%

“Not Soft”

Pain Relief-Overall2%

“Side pieces hurt the side of your head”

Design-Overall2%

“This is a bad design”

Top return reasons

Size-Overall68%
Color5%
Advertised Vs Actual Product4%
Shape/Style4%
Material Quality3%
Length2%
Value For Money2%
Quality-Overall2%
Width1%
Comfort-Overall1%