exercise equipment mat
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$36.24avg listing price — sweet spot $15–$100
Brand share
Great45%top-5 brand share — no brand owns this niche
Price range
Good$10.59–$128.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad9,465.84avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.8%90-day search growth — must beat 0% to launch
Market size
Bad$45K$45K/yr · 49K searches
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
29 rising
Sellers
35
Top-5 brand share
45%
Open market
50%
- TONINT11%
- Cycleclub11%
- Amazon Basics10%
- MARCY6%
- ProsourceFit6%
- Shouken5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 43 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Exercise Equipment Mats For Floor Treadmill Mat Foldable Treadmill Mat Walking Pad Mat For Carpet Exercise Bike Mat Under Elliptical Mat Rowing Machine Mat Mat For Tread Mill GYM Equipment Mat
TONINT$20.454.2★1,874 rev
Cycleclub Exercise Bike Mat - 6mm Thick Under Bike Trainer Mat for Stationary Indoor Spin Bikes Hardwood Floor Carpet - Black Gym Equipment Mat
Cycleclub$30.484.7★2,851 rev
Amazon Basics Treadmill Mat and Exercise Equipment Floor Protector Non-Slip Noise Reduction 2.5 Feet x 6.0 Feet Black
Amazon Basics$27.054.7★4,367 rev
Marcy Fitness Equipment Mat and Floor Protector for Treadmills Exercise Bikes and Accessories Mat-366 (78 x 36 x 0.25 Thickness) Black
MARCY$30.534.6★5,177 rev
Treadmill Mat Bike Mat Stationary Bike Mat Foldable Treadmill Mat for Hardwood Floors and Carpet.for Exercise Bike Exercise Equipment Indoor Cycles Rowing Elliptical
Shouken$20.974.4★706 rev
Newest
by launch date
SUPERJARE Gym Floor Mats EVA Foam Puzzle Exercise Mats Interlocking Floor Mats Cushioned Foam Floor Tiles Gym Flooring Workout Mat for Home Gym Playroom Garage 18 PCS 12.6x12.6x0.4 Black
SUPERJARE$30.6423 rev
Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black
Haulcove$22.32766 rev
Stepwaver Extra Large Exercise Mat 7x5 (6mm) Thick Workout Mat for Home Gym & Garage Flooring Shoe-Friendly Non-Slip Ultra Durable Thick Large Workout Mats for Home Workouts
Stepwaver$67.0629 rev
Fitvids Treadmill Mat for Floor Protection 1/4 Thick Heavy Duty Non-Slip Gym Mats 78 Lx36 W Black
Fitvids$31.1910 rev
THAILE Exercise Bike Mat Compatible with Peloton Bikes 63x30 Bike Trainer Mats Mat for Indoor Stationary Spin Bikes Treadmill Walking Pad on Hardwood Floor Carpet Protector
THAILE$22.10196 rev
Trending
90-day click momentumHaulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black
Haulcove$22.324.3★
CAP Barbell 1-Inch Interlocking EVA Foam Exercise Puzzle Mat Home Gym Flooring - 3 Pack | 24 x 24 x 1 | T Pattern - Black
CAP Barbell$76.994.7★
SUPERJARE Gym Floor Mats EVA Foam Puzzle Exercise Mats Interlocking Floor Mats Cushioned Foam Floor Tiles Gym Flooring Workout Mat for Home Gym Playroom Garage 18 PCS 12.6x12.6x0.4 Black
SUPERJARE$30.644.5★
Stepwaver Extra Large Exercise Mat 7x5 (6mm) Thick Workout Mat for Home Gym & Garage Flooring Shoe-Friendly Non-Slip Ultra Durable Thick Large Workout Mats for Home Workouts
Stepwaver$67.064.7★
SuperMats Heavy Duty Equipment Mat 12GS Made in USA Large Treadmill & Exercise Equipment Floor Protector Non-Slip Vinyl Composite Vibration Dampening Easy Clean 36 in x 90 in Black
SuperMats$52.134.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.8% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Solid quality”
“True to size”
“Best for the price”
“As advertised”
“good thickness”
“durable material”
“IT WORKS”
“Non slip”
“-The cushioning is really great”
“Great for exercise bike”
What buyers complain about
“It is thick, dense rubber”
“Too short”
“Even though they have a pattern its not for grip at all”
“Cheap quality”
“Item not as described”
“Not durable”
“Wish they were cheaper”
“Does NOT Do What It Is Supposed To Do”
“Flimsy”
“Chemical smell”