boston marathon
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+112.2%90-day search growth — must beat 0% to launch
Avg price
Incredible$24.82avg listing price — sweet spot $15–$100
Price range
Great$11.46–$43.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great329avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad$9K$9K/yr · 35K searches
Competition
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
9
Top-5 brand share
97%
Open market
1%
- Gone For a Run59%
- adidas31%
- Chowdaheadz3%
- Sprints2%
- Headsweats2%
- Younift2%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gone For a Run Motivational Ankle Socks - Boston 26.2 - Blue & Yellow
Gone For a Run$15.014.7★1,171 rev
Gone For a Run Boston Beanie Hat - Boston Running Hats - Pom Pom
Gone For a Run$27.944.5★111 rev
Boston Marathon Celebration Jacket
adidas$43.355.0★2 rev
Gone For a Run Motivational Ankle Socks - Boston Strong - Blue & Yellow
Gone For a Run$12.594.8★3,407 rev
Adidas Mens Boston Marathon 2024 Own The Run T-Shirt Preloved Scarlet Large
adidas$18.944.3★15 rev
Newest
by launch date
Headsweats Run The World Collection Running Hat Blue/Boston
Headsweats$24.088 rev
WINGZOO Boston Marathon T-Shirt for Men - Mens is There Beer at The Finish Line Graphic Cotton Casual Short Sleeve White
WINGZOO$17.980 rev
adidas Womens Boston Marathon Logo Tee Short Sleeve Graphic Blue X-Small
adidas$17.080 rev
Sprints Race Day Performance HyperG Racing Cap | The Lightweight Quick Dry Running Sport Hat One Size Unisex (Brisk Out The Blocks)
Sprints$37.28309 rev
Chowdaheadz Entering Boston Run 26.2 Relaxed Trucker Hat Blue
Chowdaheadz$25.931 rev
Trending
90-day click momentumBoston Marathon Celebration Jacket
adidas$43.355.0★
WINGZOO Boston Marathon T-Shirt for Men - Mens is There Beer at The Finish Line Graphic Cotton Casual Short Sleeve White
WINGZOO$17.980.0★
Sprints Race Day Performance HyperG Racing Cap | The Lightweight Quick Dry Running Sport Hat One Size Unisex (Brisk Out The Blocks)
Sprints$37.284.3★
Gone For a Run Mens Performance Running Shorts | Run Boston | Small
Gone For a Run$36.524.6★
Gone For a Run Motivational Mid-Calf Running Socks - Boston Strong - 3 Pack
Gone For a Run$39.985.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +112.2% search growth over the last 90 days.Peak months: Apr, Dec · busiest ÷ quietest = 9.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“so it absorbs the stink”
“nice gift”
“fit her decor”
“comfortable fit”
“Lightweight”
“Very good quality”
“Great for running”
“I have washed in with the regular laundry and it does fine in both the washer and dryer”
“sweat without issue”
What buyers complain about
“One size fits all doesn't work for large heads”