anti slip mat
Skip itPrices mostly outside the sweet spot ($6.31–$16.34) — this niche doesn't clear our bar today.
Returns
Good2.2%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.39avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad11,583.17avg incumbent reviews — the moat a new listing must climb
Market size
Bad$71K$71K/yr · 224K searches
Price range
Bad$6.31–$16.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
16
Top-5 brand share
80%
Open market
14%
- THAILE44%
- CATTONGUE GRIPS12%
- GORILLA GRIP10%
- BAGAIL BASICS10%
- TOBWOLF5%
- Veken5%
- Open — no brand owns it (4 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Double-Sided Non-Slip Workout Mat for Elliptical Machine 23.6 x 17 Stepper Mat for Under Desk Ellipticals & Pedal Exercisers Stability & Floor Protection Vibration Plate Mat Compatible
THAILE$12.354.5★262 rev
CatTongue Grips Non-Adhesive Anti-Slip Mat - Multi-Purpose Non-Slip Pad for Countertops Desks Tables & Workspaces - Ideal Desk Mat Drawer Liner Laptop Pad & More (Black 8 x 12)
CATTONGUE GRIPS$14.644.5★361 rev
GORILLA GRIP powerGRIP Drawer Shelf and Cabinet Liner Thick Strong Hold Non-Adhesive Liners Protect Kitchen Cabinets and Cupboard Bathroom Drawers Easy Install Breathable Mat 12 x10 Beige
GORILLA GRIP$15.104.6★30,626 rev
TOBWOLF Non-Slip Workout Mat for Under Desk Ellipticals Exercise Mat for Ellipse Leg Exerciser Machine Apply to Foot & Leg Pedal Exerciser for Seniors Fitness Enhanced Stability & Floor Protection
TOBWOLF$13.144.4★1,252 rev
Veken Rug Gripper Pad for Hardwood Floors Thick Non Slip Rug Pads for Area Rugs Rug Grippers for Tile Floors Under Carpet Anti Skid Mat Keep Your Rugs Safe and in Place 2x3 Ft
Veken$7.124.4★46,179 rev
Newest
by launch date
2PCS Pilates Non Slip Mat Gripper Pad Unisex Anti Skid Pilates Reformer Mat Anti Slip Hand Workout Pads for Sweaty Hands Foldable Grips Gloves for Body Building Indoor Home Gym Fitness (20x60cm)
JHJEWH$8.886 rev
Songrey Non-Adhesive Drawer and Shelf Liner 12IN x 20FT Non Slip Cabinet Liners Protect Kitchen Cupboard Bathroom Drawers Breathable Thick Strong Grip mat (Dark Gray)
Songrey$16.34542 rev
Double-Sided Non-Slip Workout Mat for Elliptical Machine 23.6 x 17 Stepper Mat for Under Desk Ellipticals & Pedal Exercisers Stability & Floor Protection Vibration Plate Mat Compatible
THAILE$12.35262 rev
TOBWOLF Non-Slip Workout Mat for Under Desk Ellipticals Exercise Mat for Ellipse Leg Exerciser Machine Apply to Foot & Leg Pedal Exerciser for Seniors Fitness Enhanced Stability & Floor Protection
TOBWOLF$13.141,252 rev
BALEINE Cabinet Liner 12 in x 10 Ft Drawer and Shelf Liner for Kitchen Cabinets Non-Adhesive Non-Slip Protect Desks Cupboard Drawers Shelves Tableware (Gray)
BALEINE$11.37874 rev
Trending
90-day click momentum2PCS Pilates Non Slip Mat Gripper Pad Unisex Anti Skid Pilates Reformer Mat Anti Slip Hand Workout Pads for Sweaty Hands Foldable Grips Gloves for Body Building Indoor Home Gym Fitness (20x60cm)
JHJEWH$8.883.7★
Double-Sided Non-Slip Workout Mat for Elliptical Machine 23.6 x 17 Stepper Mat for Under Desk Ellipticals & Pedal Exercisers Stability & Floor Protection Vibration Plate Mat Compatible
THAILE$12.354.5★
TOBWOLF Non-Slip Workout Mat for Under Desk Ellipticals Exercise Mat for Ellipse Leg Exerciser Machine Apply to Foot & Leg Pedal Exerciser for Seniors Fitness Enhanced Stability & Floor Protection
TOBWOLF$13.144.4★
Songrey Non-Adhesive Drawer and Shelf Liner 12IN x 20FT Non Slip Cabinet Liners Protect Kitchen Cupboard Bathroom Drawers Breathable Thick Strong Grip mat (Dark Gray)
Songrey$16.344.6★
BAGAIL Non-Adhesive Shelf Liner Thick Strong Grip Drawer Liners for Kitchen Cabinets Heavy-Duty Easy Cut Cabinet Liners for Shelves Pantry Bathroom Cupboards - 12 x 10FT Black
BAGAIL BASICS$7.374.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Doesn't slip”
“Solid quality”
“EXACTLY AS DESCRIBED”
“Fit is very good”
“Easy to use”
“Well worth it”
“sticks good”
“Matt works very well”
“perfectly cushions the cabinets”
“This mat works great”
What buyers complain about
“Does NOT Do What It Is Supposed To Do”
“it didnt grip”
“Too Expensive”
“Chemical-like smell”
“Extremely poor adhesion and grip”
“I could say its my fault for not reading the size of what it really was”
“Extra thick? Hardly”
“Not as described”
“Not very impressed with this liner material”
“the durability simply is not there for my use case”