2 inch thick exercise mat
Worth a lookShows a sweet-spot price point ($47.92 avg), but a deep review moat (13,450 avg reviews) keeps it on the watch list.
Avg price
Great$47.92avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Returns
Good2.5%return rate — above 6% kills the launch gate
Price range
Good$20.33–$145.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$177K$177K/yr · 171K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Review moat
Bad13,450.09avg incumbent reviews — the moat a new listing must climb
Competition
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
36 flat
Sellers
47
Top-5 brand share
48%
Open market
47%
- Amazon Basics14%
- CAMBIVO10%
- HAPBEAR10%
- Retrospec8%
- Tatago6%
- gogoKIWI6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 67 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics 1/2 Inch Extra Thick Exercise Yoga Mat with Carrying Strap for Home Workouts and Fitness 74 x 24 Black
Amazon Basics$20.544.6★69,390 rev
HAPBEAR Extra Large Yoga Mat 72x48x6mm (1/4 inch) Non-Slip Durable Thick Wide Exercise Mat for Home Workouts Yoga Pilates Stretching Floor & Fitness Workouts
HAPBEAR$50.344.6★1,330 rev
Retrospec Solana Yoga Mat 1 Thick w/Nylon Strap for Men & Women - Non Slip Exercise Mat for Home Yoga Pilates Stretching Floor & Fitness Workouts - Black
Retrospec$38.944.5★14,558 rev
CAMBIVO Large Yoga Mat (6x 4) Extra Wide Workout Mat for Men and Women 1/3 &1/4 Thick Exercise Fitness TPE Mat for Home Gym Yoga Pilates Workout (Black) 6mm
CAMBIVO$48.684.5★4,752 rev
Tatago Extra Thick Yoga Mat XL 10mm Extra Large Yoga Mat Extra Wide and Long for Superior Joint Cushioning Large Exercise Mat for Home Workout.
Tatago$57.244.5★439 rev
Newest
by launch date
Tone Fitness Premium Extra Thick 1-Inch High Density Exercise Mat with Carry Strap Non-Slip Workout Pilates and Yoga Mat for Home Gym - Color Teal - Diamond Pattern
Tone Fitness$32.13355 rev
Gaiam Essentials Thick Yoga Mat Fitness & Exercise Mat with Easy-Cinch Carrier Strap Purple 72L X 24W X 2/5 Inch Thick 10mm
Gaiam$22.0046,125 rev
Gaiam Thick Yoga Mat 2/5 or 1 with Easy-Cinch Carrying Strap
Gaiam$22.9946,125 rev
Gaiam Essentials Thick Yoga Mat - Fitness and Exercise Mat with Easy-Cinch Carrier Strap Included - Soft Cushioning and Textured Grip - Multiple Colors Options (Green 72L X 24W X 2/5 Inch Thick)
Gaiam$23.1946,125 rev
Gaiam Essentials Thick Yoga Mat Fitness & Exercise Mat with Easy-Cinch Carrier Strap Grey 72L X 24W X 2/5 Inch Thick 10mm
Gaiam$23.3746,125 rev
Trending
90-day click momentum
Signature Fitness Yoga Mat Pilates & Exercise Mat Extra Thick 1 High-Density Foam Workout Mat with Easy-Cinch Carrying Strap for Home & Gym Workouts Aqua
Signature Fitness$31.234.6★
SUPERJARE Gym Floor Mats EVA Foam Puzzle Exercise Mats Interlocking Floor Mats Cushioned Foam Floor Tiles Gym Flooring Workout Mat for Home Gym Playroom Garage 18 PCS 12.6x12.6x0.4 Black
SUPERJARE$30.644.5★
Large Exercise Mat Extra Thick 10mm Workout Mat (72x32) Non-Slip TPE Yoga Mat for Women & Men Pilates HIIT Fitness & Home Gym Mat Includes Free Carry Bag (Dark Grey)
Karma Fitness$49.514.6★
Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black
Haulcove$22.324.3★
KEEP Extra Thick NBR Yoga Mat for Women & Men 15mm Thick 72x32 Large Exercise Mat with Non-Slip Workout Mat for Yoga Pilates Stretching Meditation Wide & Cushioned Fitness Mat Grey
KEEP$36.164.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.9% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 3.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Quality”
“Good thickness”
“Extremely Comfortable”
“this mat is perfect for my floor exercises”
“Excellent cushion”
“perfect my height”
“Good value for price”
“As described”
“durable material”
“Good soft”
What buyers complain about
“Not as thick as I'd thought”
“Bad smell”
“it already lost its grip”
“Falling apart”
“They are small”
“Overpriced for the quality you get”
“Missing strap”
“Cheaper product for sure”
“Inaccurate description”
“It isn't as soft as I would like”