yorkie shampoo and conditioner
Skip itA small market ($67K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.35avg listing price — sweet spot $15–$100
Price range
Good$5.25–$31.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Review moat
Bad9,659.32avg incumbent reviews — the moat a new listing must climb
Market size
Bad$67K$67K/yr · 54K searches
Competition
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
18
Top-5 brand share
81%
Open market
14%
- Wahl35%
- Healthy Breeds16%
- BioSilk12%
- Honest Paws11%
- Paw Fume6%
- Hartz5%
- Open — no brand owns it (6 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wahl USA 4-in-1 Calming Dog Shampoo with Lavender Chamomile Scent Cleans Conditions Detangles & Moisturizes - Pet Friendly Formula - 24 Oz - Model 820000A
Wahl$8.504.7★34,475 rev
Honest Paws Dog Shampoo and Conditioner - Premium Dog Wash for Allergies and Dry Itchy Moisturizing for Sensitive Skin - Sulfate Free Plant Based All Natural - 8 Fl Oz
Honest Paws$12.754.4★8,692 rev
Healthy Breeds Yorkshire Terrier Oatmeal Shampoo with Aloe 16 oz
Healthy Breeds$18.624.6★2,178 rev
BioSilk for Dogs Silk Therapy Irresistible 2-in-1 Shampoo and Conditioner Jasmine and Honey Scent Hydrolyzed Silk Proteins Paraben Free pH Balanced for Dogs Safe 8 Weeks+ 12 fl oz
BioSilk$10.374.6★367 rev
Wahl USA 4-in-1 Calming Pet Shampoo for Dogs with a Lavender Chamomile Scent Cleans Conditions Detangles & Moisturizes - Pet Friendly Formula 64 Oz - Model 821000-050
Wahl$19.824.7★34,475 rev
Newest
by launch dateBioSilk for Dogs Silk Therapy Irresistible 2-in-1 Shampoo and Conditioner Jasmine and Honey Scent Hydrolyzed Silk Proteins Paraben Free pH Balanced for Dogs Safe 8 Weeks+ 12 fl oz
BioSilk$10.37367 rev
True Coat Curly or Wavy Dog Shampoo 5 in 1 Detangles & Conditions with Oat Milk Coconut Oil & Shea Butter 16 oz
Hartz$11.00724 rev
Honest Paws Dog Shampoo and Conditioner - Premium Dog Wash for Allergies and Dry Itchy Moisturizing for Sensitive Skin - Sulfate Free Plant Based All Natural - 8 Fl Oz
Honest Paws$12.758,692 rev
Dog Shampoo Conditioner & Detangler - Best Shampoo for Goldendoodles Poodles & Doodles Pet Hair - Hypoallergenic Tearless Sensitive Skin for Puppies & All Dog Breeds - Made in USA 16OZ (Lavender)
We Love Doodles$14.624,726 rev
OUAI Fur Bb Pet Shampoo - Cat & Dog Shampoo for Gentle Cleansing Hydration & Shine - Vegan & Cruelty-Free Pet Supplies with Aloe Vera & Panthenol - Mercer Street Scent (16 Fl oz)
OUAI$31.042,392 rev
Trending
90-day click momentumHonest Paws Dog Shampoo and Conditioner - Premium Dog Wash for Allergies and Dry Itchy Moisturizing for Sensitive Skin - Sulfate Free Plant Based All Natural - 8 Fl Oz
Honest Paws$12.754.4★
BioSilk for Dogs Silk Therapy Irresistible 2-in-1 Shampoo and Conditioner Jasmine and Honey Scent Hydrolyzed Silk Proteins Paraben Free pH Balanced for Dogs Safe 8 Weeks+ 12 fl oz
BioSilk$10.374.6★
Healthy Breeds Yorkshire Terrier Oatmeal Shampoo with Aloe 16 oz
Healthy Breeds$18.624.6★
Moisturizing Oatmeal Dog Shampoo for Dry Skin - Calming Lavender Dog Shampoo with Aloe Colloidal Oatmeal and Jojoba Oil for Clean Coat & Skin Relief - Sulfate Paraben Phthalate & Dye Free (8 Fl Oz)
HONEYDEW$14.564.5★
PAWFUME Dog Shedding Shampoo and Conditioner Royal Lavender 1-Pack Nourish & Detangle for Silky Soft Coat Probiotic Deep-Cleaning pH-Balanced Salon-Quality Shedding Shampoo for Dogs
Paw Fume$13.794.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Long lasting smell”
“Silky smooth”
“Shampoo of a good quality”
“had no irritation”
“cleans the puppy well”
“My dog loves this”
“Good price”
“hair just shines”
“As advertised”
“It also makes it extremely easy for me to comb through her hair”
What buyers complain about
“not a pleasant scent either”
“Allergic reaction,”
“way over priced for what you get”
“Very small portion for the price”
“The bottle is leaking”
“Makes a bigger mess than ever imagined”
“False advertisement”
“The pump didnt work”
“Lacking Quality Control”
“The whole bottle was wet”