yorkie food
Worth a lookShows a $18.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$18.8M$18.8M/yr · 4.3M searches
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Price range
Incredible$20.01–$98.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$51.74avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Review moat
Bad7,385.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
2 flat
Sellers
37
Top-5 brand share
100%
Open market
0%
- Hill's Science Diet72%
- ROYAL CANIN28%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 66 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hills Science Diet Adult 1-6 Small & Mini Dry Dog Food Chicken & Brown Rice 4.5 lb. Bag
Hill's Science Diet$23.034.8★26,120 rev
Hills Science Diet Adult Sensitive Stomach & Skin Dry Dog Food Chicken 30 lb. Bag
Hill's Science Diet$78.184.7★20,063 rev
Hills Science Diet Adult 1-6 Small Bites Dry Dog Food Chicken & Barley 5 lb. Bag
Hill's Science Diet$20.504.8★14,118 rev
Royal Canin Size Health Nutrition Small Adult Dry Dog Food 4 lb. Bag
ROYAL CANIN$25.854.8★9,988 rev
Hills Science Diet Adult 1-6 Dry Dog Food Chicken & Barley 35 lb. Bag
Hill's Science Diet$77.344.8★9,172 rev
Newest
by launch date
Hills Science Diet Sensitive Stomach & Skin Adult 1-6 Stomach & Skin Sensitivity Support Wet Dog Food Variety Pack: Chicken Turkey Stew 2.8 oz Pouch Case of 12
Hill's Science Diet$25.28184 rev
Hills Science Diet Adult Sensitive Stomach & Sensitive Skin Wet Dog Food Variety Pack Chicken & Vegetable Stew Turkey & Rice Stew 12.5 oz. Cans 12-Pack
Hill's Science Diet$45.95153 rev
Royal Canin Size Health Nutrition Small Adult Dry Dog Food 4 lb. Bag
ROYAL CANIN$25.859,988 rev
Royal Canin Size Health Nutrition Small Puppy Dry Dog Food 4 lb Bag
ROYAL CANIN$27.3812,923 rev
Royal Canin Size Health Nutrition Small Adult Dry Dog Food 30 lb Bag
ROYAL CANIN$89.639,988 rev
Trending
90-day click momentumHills Science Diet Sensitive Stomach & Skin Adult 1-6 Stomach & Skin Sensitivity Support Wet Dog Food Variety Pack: Chicken Turkey Stew 2.8 oz Pouch Case of 12
Hill's Science Diet$25.284.4★
Hills Science Diet Adult Sensitive Stomach & Sensitive Skin Wet Dog Food Variety Pack Chicken & Vegetable Stew Turkey & Rice Stew 12.5 oz. Cans 12-Pack
Hill's Science Diet$45.954.8★
Royal Canin Size Health Nutrition Large Adult Dry Dog Food 40 lb Bag
ROYAL CANIN$98.524.8★
Royal Canin Size Health Nutrition Small Adult Dry Dog Food 30 lb Bag
ROYAL CANIN$89.634.8★
Hills Science Diet Adult Sensitive Stomach & Skin Wet Dog Food Variety Pack Chicken & Vegetable Salmon & Vegetable 12.8 oz. Cans 12-Pack
Hill's Science Diet$46.784.6★
Demand
Weekly Amazon search volume, last 26 weeks — -1.4% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Dogs enjoy it”
“quality is consistent”
“Dog loves this food”
“Good Deal”
“Great size”
“Chewability”
“Very flavorful”
“As advertised”
“Good for allergies”
“It does not have a strong odor”
What buyers complain about
“Too expensive”
“Caused Diarrhea in My Dog”
“Allergic”
“Tiny morsels”
“the quality is inconsistent in size and shape”
“Spoiled dog”
“Foul smell”
“it was crumbly dry”
“This is a very expensive food made of very inexpensive, and in my opinion, low quality ingredients”
“I suspect maybe it may got contaminated”