yesterdays news cat litter
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Avg price
Great$18.63avg listing price — sweet spot $15–$100
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Price range
Great$8.89–$34.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$487K$487K/yr · 296K searches
Growth
Okay+15.0%90-day search growth — must beat 0% to launch
Review moat
Okay3,522.14avg incumbent reviews — the moat a new listing must climb
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
17
Top-5 brand share
100%
Open market
0%
- Fresh News89%
- NATURE'S LOGIC6%
- Small Pet Select3%
- SO PHRESH3%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fresh News Recycled Paper Original Pellet Cat Litter 25 Pound Non-Clumping Unscented Made in USA
Fresh News$21.954.3★9,210 rev
Fresh News Recycled Paper Original Pellet Cat Litter 12 Pound Non-Clumping Unscented Made in USA
Fresh News$13.194.3★9,210 rev
Fresh News Recycled Paper Multi-Cat Pellet Non-Clumping Paper Cat Litter 25 Pound 2X Odor Control Made in USA
Fresh News$23.364.3★746 rev
Natures Logic 100% Natural Pine Pellet Cat Litter - 100% Ponderosa Pine Dust-Free Unscented Biodegradable - Safe for Cats Kittens Reptiles & Small Pets - Highly Absorbent - 12 lb Bag
NATURE'S LOGIC$12.504.1★1,884 rev
Fresh News Recycled Paper Small Animal Litter Bedding 10 Liters Packaging May Vary
Fresh News$8.894.6★2,118 rev
Newest
by launch dateFresh News Recycled Paper Multi-Cat Pellet Non-Clumping Paper Cat Litter 25 Pound 2X Odor Control Made in USA
Fresh News$23.36746 rev
Small Pet Select Recycled Pelleted Paper Cat Litter Kitty Litter Non Clumping Pellets for Cats for Use with Litter Box Non Tracking Low Dust Made in USA 20lb
Small Pet Select$34.24352 rev
So Phresh by Petco Paper Pellets Small Animal Litter 10 lbs.
SO PHRESH$16.281,135 rev
Fresh News Recycled Paper Small Animal Litter Bedding 10 Liters Packaging May Vary
Fresh News$8.892,118 rev
Natures Logic 100% Natural Pine Pellet Cat Litter - 100% Ponderosa Pine Dust-Free Unscented Biodegradable - Safe for Cats Kittens Reptiles & Small Pets - Highly Absorbent - 12 lb Bag
NATURE'S LOGIC$12.501,884 rev
Trending
90-day click momentumFresh News Recycled Paper Small Animal Litter Bedding 10 Liters Packaging May Vary
Fresh News$8.894.6★
Natures Logic 100% Natural Pine Pellet Cat Litter - 100% Ponderosa Pine Dust-Free Unscented Biodegradable - Safe for Cats Kittens Reptiles & Small Pets - Highly Absorbent - 12 lb Bag
NATURE'S LOGIC$12.504.1★
Fresh News Recycled Paper Original Pellet Cat Litter 25 Pound Non-Clumping Unscented Made in USA
Fresh News$21.954.3★
Small Pet Select Recycled Pelleted Paper Cat Litter Kitty Litter Non Clumping Pellets for Cats for Use with Litter Box Non Tracking Low Dust Made in USA 20lb
Small Pet Select$34.244.1★
Fresh News Recycled Paper Original Pellet Cat Litter 12 Pound Non-Clumping Unscented Made in USA
Fresh News$13.194.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.0% search growth over the last 90 days.Peak months: May, Nov · busiest ÷ quietest = 2.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very low odor”
“Clean litter”
“it use to be excellent quality with longer sized pellets which created no mess at the litter box”
“Value For Money”
“Very absorbent”
“my cat loves it”
“there are no allergies”
“convenient to change”
“I really appreciate that this litter is 100% natural and biodegradable”
“Its lightweight litter for cat kicking”
What buyers complain about
“It has a very obnoxious odor”
“which is way too much for the price”
“Slightly larger pieces than other brand”
“Its just a mess”
“Couldnt use it”
“Doesnt work at all”
“This bag didn't even last me a week”
“hard as rocks”
“It sucks that they are literally advertising this with a rabbit on it”
“it made me dizzy”