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whole paws

Skip it53/100

a small market ($180K/yr) — whole paws doesn't clear our bar today.

Market/yr

$180K

Growth (1y)

+94.6%

Products

33

Brands

1

was 2 a year ago

Sellers

548

Price range

$1.01–$28.41

Returns

0.0%

Rating

4.4★

53/100

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Scored 53/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
9
×0.30
Growth
63
×0.30
Competition
82
×0.20
Quality gap
53
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +94.6% year over year.
4K2KSpike '24Holiday '24Spike '25Holiday '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.4×

Competition

100%Whole Paws
  • Whole Paws100%

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen. 1 brands and 548 sellers compete here.

Brands

1 falling

was 2 a year ago

Sellers

548

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend
2Whole Paws$1.124.2★1,1498%rising
12Whole Paws$1.144.3★8763%falling
14Whole Paws$1.134.1★8863%falling

Product shelf

All 33 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly35%

“Cats love it”

Value For Money12%

“Good value”

Ingredients-Overall10%

“Good ingredients”

Taste-Overall9%

“My cats love this food”

Smell7%

“this food smelled fresh”

Quality-Overall7%

“Fair price for a good quality product”

Flavor4%

“I like that it comes in different flavors”

Advertised Vs Actual Product3%

“Met expectations”

Ease Of Chewing/Swallowing2%

“She eats it a bit fast”

Allergies1%

“it's great for her allergies”

What buyers complain about

Smell21%

“smells weird”

Value For Money10%

“Disappointing and overpriced”

Taste-Overall8%

“Must not taste very good”

Hard Feel5%

“Not smooth”

Quality-Overall4%

“I fear there may be a quality control issue”

Moist/Dry4%

“Dry food never again”

Texture/Consistency-Overall4%

“My dog did not like texture”

Flavor4%

“they are this style of food they dont like”

Size-Overall3%

“The kibble is small”

Ease Of Chewing/Swallowing3%

“would not eat a bite”

Top return reasons

  • Color61%
  • Hard Feel11%
  • Value For Money6%
  • Advertised Vs Actual Product6%
  • Quality-Overall6%
  • Texture/Consistency-Overall6%
  • Ease Of Chewing/Swallowing6%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,969 tracked niches.